Milk Tea Brand Jilin Milk White Recently Launched a Collaboration with Popular Japanese Character Chiikawa Facing Quality Controversy. A Chinese internet user posted a complaint stating that a Chiikawa milk tea cup suddenly cracked while being rinsed with plain water and not having hot water in it, resulting in a villager's blood vessel being cut, requiring hospitalization. The incident sparked online outrage, with multiple consumers reporting that the cup shattered easily. The brand responded by stating they are following up and have removed the product from all outlets and are offering refunds. The BoroSilica Glass Cup Marked Unusually Fragile Despite its high-temperature resistant label, the cup shattered easily upon minor contact according to several buyers. Its packaging specifies a temperature range from 0°C to 100°C, indicating durability. On October 30, Jilin Milk White's official account publicly stated they are highly concerned and are intensively following up. All outlets have removed the product, and stores are ready to process refunds for customers who can provide proof of purchase.
The company is urging consumers to return the damaged cups. Some purchasers described breaking the cup by gently touching the table during opening or after a single sip of water, generating hours of cleanup. Though the price was relatively affordable, at least 47 RMB (about 55 HKD), the safety of such fragile products raised considerable concerns. Consumer protection measures and investigations into the incident are ongoing, with the brand emphasizing their commitment to addressing the issue promptly.