In the 1970s, the pedal sewing machine was a must-have for marriages in mainland China. However, with the rise of fast fashion, this appliance largely disappeared from daily life. According to reports, as people's economic development allowed them to easily buy ready-made clothing, the pedal sewing machine became a dust-covered relic in many homes.
However, recently, there has been a resurgence of DIY sewing trends in mainland China, leading to an increase in pedal sewing machine sales. On October 17, the topic 'Sewing Brings Good Mood' garnered over 460 million views and nearly 1.8 million discussions.
Importantly, the resurgence of the pedal sewing machine is not just about nostalgia but also meets new market demands. For example, Brother Industrial (Brother) Executive Director and President Zhang Yan of China stated that after dolls like LABUBU became popular, many young people enjoy making and customizing dolls' clothes, pursuing personalized creation. Manufacturers have also launched online teaching courses and materials kits for people preparing to retire. These measures aim to lower the barrier to engaging in sewing and explore new market spaces for pedal sewing machines.