Beijing Observations: Robotic and AI Toys Attract Shoppers in Malls

In popular Beijing shopping districts like Wangfujing, robots, AI toys, and smart hardware have become top draws for young shoppers. These products are rapidly expanding into key shopping centers across the country, attracting a large number of experiencial visitors. However, actual sales do not always match the impressive displays.

In popular Beijing shopping districts like Wangfujing, robotic and AI toys and smart hardware have become top draws for young shoppers.

Popularity of Robotic and AI Toys

Robotic figures entertain with lively performances, while mechanical dogs roam the streets. Visitors interact with augmented reality glasses, don simple exoskeletons and walk with a gust of wind, and children design handcrafted models that grow layer by layer through 3D printing. A variety of quirky AI toys are on display, enticing young customers to try them out.

Growth Trend

Industry media reports indicate that at least 38 robot stores have opened so far this year, with tech showcases like Tao Zhu Xinzaoju, Z.Pilot, and INNO100 expanding to feature various cutting-edge hardware, turning the shopping centers into interactive 'technology playgrounds'. These spaces are drawing a steady stream of experience-seeking visitors.

Consumer Drive and Outlook

Netizens joke that even dad shoppers who never go shopping are being lured in. However, during the author's visit, it was mostly sightseers enjoying the experience. At a robotic store in Wangfujing, mechanical dogs perform rituals and dances, tumbling and somersaults, attracting crowds. Despite visitors eagerly photographing the displays, few inquire about the products.